We are all brought up to believe that no pain no gain is the truth that underpins achievement. We like to forget our social and playful nature, believing it to be a remanant of our childhood rather than a powerful learning and adapting mechanism.
A lot has been written about the power of play in helping us shape our future, but how powerful is fn as a way to change our behaviour. The people at thefuntheroy.com believe that fun is a powerful behavior altering mechanism and looking at the clips below it seems they are right.
Incidentally did you notie the VW logo. Fun can also make your advertising go viral!