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Buy it, read it, get down with the kids
Posted on: Thursday, August 06, 2009
This week saw the publication of the August issue of Management Today magazine which carries the first non commissioned review of Leadershift.
As you may know before a book comes out publishers and authors will normally ask a few people to review the book with a view to collecting blurbs for the cover. Commissioned reviews are rarely negative (as reviewers either don't review the books they don't like or like the author and/or the book) and negative ones (which I hasten to add I didn't get any off) can easily be ignored.
So non commissioned reviews are a much better take on what the market is likely to think about the book. I was delighted that Management Today asked Tim Lindsay, President of TBWA to review Leadershift. Like many of you I am of course familiar with some of his agency's work (TBWA handle the Sony Playstation account) yet, the closest I ever got to the man was watching him as a judge on the final episode of The Apprentice series (good job I didn't know in advance he was reviewing it otherwise I might have been even more worried).
I am delighted with the review. Not just because of the kind comments or the thoughtfulness Tim put in reviewing the book but mainly because Tim is a real leader in a trubulent industry who found the ideas useful. That's always the real test for me. What does a real leader working in a real job think about my ideas? Are they useul? Do they make his/her life easier?
here is a link top the review http://tinyurl.com/l6ndlp
It is easy to be taken in by peer reviews (in my case I guess academics, journalists and consultants) but the real test is the review of people you set out to help. So I guess some of the key questions we all have to ask of ourselves are:
Who do you aim to serve and how do you know what they think?
Do you keep the right emotional balance between industry awards andf recognitions and genuine customer feedback?
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